social media

Trying to write a report on social media and even though i have the basics in my head there is still so much to know

the general advice of which i am getting is to know your market plan not what tool you will use which is all well and good for most business out there as the market dose dictate the tool

but

when your in local government surly that means you have a broader market so you need a broader range of tools which sounds perfectly reasonable until you look at the time management perspective with out having a dedicated social media office is social media still viable and even with a dedicated officer are the results worth it

i think thats my main question for this report which i will publish it here when its done

oh and just so you know the feedback I'm getting so far is yes it really is worth it!